Almost everything is being measured, thus this concept seems difficult to be applied. Businesses are established to make money as quickly as possible and to obtain highest possible margins.
Let’s say your website is ranking at the top. Great right? Not necessarily. Traffic numbers don’t always tell the whole story. For example, if you are a Real Estate company that blogs, perhaps people are visiting a page on your site because of a high ranking article written about local restaurants. Apparently, your internet traffic is hungry for food and not for real estate. This itself is not a bad problem unless you’re paying a company to get you on the first page of Google and they have just delivered their promise.
Another example, let’s say you’re a real estate company located in a High-End Luxury Market. You can be on a top ranking on Google, driving great traffic with an Ad or Blog. However, what if your Blog is entitled “How to become a homeowner with no money down”. Well, this type of traffic coming to your site will not be quality and would make conversion into leads very difficult.